Challenge the long-term buying behaviours of people in the UK which contributes to increased consumer debt, driven by social peer pressure. Through enabling a platform for people to affordably rent pre-loved stylish outfits instead of buying them.

    Contribute to slowing down throwaway fashion by renting out pre-loved items until they have reached the end of their economic life through the ongoing love, repair and upcycling of preloved items.

      Contribute to the reduction of fashion waste by recycling and upcycling (where feasibly possible) end-of-life, pre-loved fast fashion and vintage items.